Robotics Process Automation is the process of automating an existing process. Generally, these tools are created and deployed by high-tech firms with a "one-size fits all" original software product and integration teams dedicated to "make it fit" into your business. Aside from low adoption by operations personnel and high per user costs, these tools are still highly profitable.
OpsBots strategy is to provide all the same automation capability, but with user adoption and cost as primary drivers. These requires that we employ a personalized, customizable product, with heavy input from users in systems in which they already interact (such as Microsoft Office, various intranet websites, databases, and other programs).